Marketing in Minutes

A Top Down Approach to Sales Goal Setting

Goal setting for sales requires more than just picking a number out of thin air. Whether you’re setting your own sales goal, or setting goals for a sales team, here are 8 tips to help you set the right target: Continue reading

Want to Sell More? Let Your Cookies Do the Talking

Rice Krispies might get all the press, but I learned a long time ago that they aren’t the only kind of food that can talk. In fact, with three growing boys and lots of visitors usually in house, I started a tradition of baking chocolate chip cookies once a week. Continue reading

Thirty Thousand Dollar Haircut

It was a random salon I chose when I first moved to  Boston  - I simply went to the internet and did a search, which back in 1998 yielded just a few results.   Continue reading

Engaging on Facebook

It’s not about how many follow you, it’s not about how great your graphics are. It’s all about ENGAGEMENT. Are your followers and Facebook friends engaged with your message?

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The Holidays Are Over – Have You Done THIS Yet?

Let me guess.

You’ve visited family, drank eggnog, sipped mulled wine, partied, cooked, cleaned, bought groceries, shopped, decorated, washed towels and sheets, more eggnog, skated, sang carols, nibbled shortbread or something equally decadent, wrapped gifts, more cleaning, stuffed stockings, put up a tree, taken down a tree, put away the decorations, lugged it downstairs, stepped on the scale and said “NO WAY” and now you realize you have to….

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Business 101: Why Cold Calling Sucks – 7 Alternatives to Dialing for Dollars to Get Sales

If you’re a woman in sales –sooner or later you’re going to be tempted, coerced, bribed, or threatened to make daily and weekly cold calls.  My word of advice? Continue reading

Why You Need Strategic Design

Do you believe that graphic design is just fluff wrapped in cleverness?  Maybe you believe you’d get as much business from writing your phone number on a paper napkin and handing it out at a Miley Cyrus concert as you would from redesigning your website. Continue reading

Are Your Sales In The Ugly Bang Grow Out Phase?

Have you ever in a moment of madness – CUT YOUR OWN HAIR? You know what I mean… Continue reading

A Crazy Sales Lesson From A Hollywood Wedding??

Last weekend I was in Los Angeles attending the wedding of a good friend – he’s a movie and television screenwriter in Hollywood (and marrying an actress) so I knew to expect the unexpected…. Continue reading

Ten Ways to Increase Traffic to Your Blog

Everyone wants traffic to their website. It is not always easy to get more people to visit your site. There are ways to generate the desired traffic. It takes being creative and innovative sometimes; yet here are several ideas that will help.

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